Here below our speakers from Mobile 2.0 Europe event in 2008.


Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia


Mobile Social Panel

Moderated by Peggy Anne Salz, Chief Analyst and Founder of MSearchGroove


The Start-up Sessions introductions will be done by the members of the Mobile 2.0 Organizing Committee and by Jonathan Wareham, Associate Professor of Information Systems and Director of Research at ESADE Business School.


The VC Perspective Panel

Moderated by Tony Fish, AMF Ventures


The Operator Perspective Panel

Moderated by Raimo van der Klein, SPRXmobile


Open Business Models Panel

Moderated by Mike Butcher, TechCrunch UK & Ireland


Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia

Pekka Pohjakallio will introduce Mobile 2.0 Europe with a keynote.

Pekka Pohjakallio has 15 years’ experience in mobile communications and mobile services – he currently serves as Vice President, Suites Management and Marketing, Services and Software for Nokia. Pohjakallio is responsible for managing the overall services portfolio and product management, suites product marketing and Forum Nokia, the Nokia developer community.

Pohjakallio joined Nokia in 1991, and held various positions including Vice President, Nokia Nseries Computers, Multimedia, Director of the Nokia Music Service, Multimedia, Director of Product Marketing for Nokia’s Entertainment Business Unit, and Director of Mobile Internet Solutions in Nokia Networks.

At Nokia, Pohjakallio was instrumental in developing the mobile value added services business throughout the 90’s, heading the SMS, MMS, and WAP businesses in Nokia Networks. In Multimedia has has been creating Nokia’s music strategy in both the devices and services area. as well as building the N7x series category of the Nokia Nseries multimedia computers.

He has spoken at industry conferences, including the 3GSM World Congress, WAP Forum, and Nokia Internet Conference.

Pohjakallio earned a M.Sc. in Electrical Engineering and Industrial Management in Helsinki University of Technology, Finland. He holds three international patents in the area of GSM packet radio.


The VC Perspective Panel

Tony Fish, AMF Ventures

Tony is an experienced, professionally qualified executive and an accomplished public speaker. Tony has worked on trends and global business issues with numerous organizations, and has particular expertise in the development of innovation through partnership. He has an excellent grasp of strategic and economic issues relating to growth businesses, and their patterns for survival. Tony features in the top 10 of ‘The Observer Guardian’ newspapers “The future 500 rising stars” Nov 2007. Tony is known for delivery, his probing questioning, clear decision making, simple no-nonsense attitude and robust financial views and governance controls.

He brings an innovative flare to delivery, deal execution and fund raising. With an enviable professional reputation, he has a wide and diverse professional network. “Mobile Web 2.0” is Tony’s second book and provides a detailed strategic analysis of the changing relationships in mobile, media and retail as the markets move towards openness. Tony Fish MBA BEng CEng FIET FCIM has been involved for over 20 years in the Technology Media and Telecoms industries, and has been associated with building hi-tech companies since his first IPO (OFEX) in 1994.

Dr. Maximilian Niederhofer, Associate, Atlas Venture

Max is an associate on the technology team at Atlas Venture with vertical focus on consumer media/internet and enterprise software. He is an observer on the boards of Seatwave, Zoopla, Koodos and VirtualLogix. An established entrepreneur before joining Atlas, Max was co-founder and COO of, a German weblogging community, and founder of IncrediblInc, a software development firm. Max also seed invested in, acquired by CBS for $280M in 2007. Max studied Business Administration and Economics at the WHU Graduate School of Management, the Indian Institute of Management Ahmedabad and EM Lyon, holds a Diplom-Kaufmann and Diplome de l’ESC and earned a Dr. rer. pol. from WHU.

Inma Martinez, Director and Principal Advisor, Stradbroke Advisor

Inmaculada is one of the world’s leading digital media strategists, described by FORTUNE and TIME as one of Europe’s top talents in Human Factors and Social Engagement through technology. Voted “Best Contributor to the Formation of Digital Media Strategy” at the 2001 European Leadership Forum, a Fortune 500 CEO and EU Governors summit, she was also invited by the European Commission to comment on the issues affecting the growth of the information and media industries in Europe at the inception of the Europe 2010i regulatory chapter. In 2005, Red Herring ranked her amongst the top 40 most influential women in technology, naming her the “free‐radical” for her work always at the forefront of innovation.

Founder of strategic digital media and fund raising consultancy Stradbroke Advisors, she has worked closely with entrepreneurs and Venture Capital firms across Europe, US and Australasia in fund‐raising for growth, creating and implementing their portfolio companies’ go‐to‐market strategies, corporate development and business strategy across diverse media platforms and fast‐paced dynamic commerce environments. Involved with some of the biggest players – Nokia, Apple, – in the launch of non‐standard technologies, Inma has directly been an active participant in the emergence of many new technologies, from the web (1996) to Wifi, Mobile and nowadays music and film digitalisation. One of Europe’s first bloggers (2002), she still blogs at Blyk’s, the new mobile network for 16‐24s funded by advertising, on issues such as counterculture in technology and film and music digital development. Inma’s career has transitioned from financial institutions such as Goldman Sachs and the Institute for Infrastructure Finance, a think‐tank organisation associated with the World Bank, to telecom companies such as Cable & Wireless, where she established the first client practice on Internet and New Technologies advisory in 1998.

She was awarded a Fullbright Scholarship in 1988 to study towards a Ph Doctorate in Political Studies and Diplomatic Relations, and wrote her thesis towards her Ph Doctorate in American Literature on “Counterculture and the New Society: the New Journalism”, the literary reportage style that emerged from underground papers covering Viet Nam and the socio‐cultural changes that re‐shaped America in the 1970s.

Inma still surfs, is improving her kitesurfing and tithes and works with charities in funding micro-lending banks for third‐world countries.

Anil Hansjee, Head of Corporate Development – EMEA, Google Inc.

Anil Hansjee BSc (Hons.) MSc FBCS CITP, joined Google in September 2006 as Head of Corporate Development for Europe, Middle East and Africa, based in London. He is responsible for Google’s acquisitions and investments in the region as well as relationships with the early stage technology community and their backers and advisers. At Google he has established critical M&A internal processes and to date completed and integrated three acquisitions (Marratech, Panoramio and Jaiku) and completed two investments (FON, Ubiquisys) with Google’s first investment in Africa also underway.

Prior to joining, Anil was a Principal with the venture capital firm IDG Ventures, where he was board director of one of their portfolio companies, the mobile music company, Shazam Entertainment. Between mid 2000 and end of 2001, Anil was a Vice President for corporate finance with Bear Stearns International in London. Between mid 1997 and mid 2000, Anil was a member of Chase Manhattan Bank’s corporate finance group both in New York and London. Anil joined Chase’s corporate finance team after spending the first 7 years of his professional career as a software engineer first with UBS then Chase. Anil has a BSc.(Hons.) in Artificial Intelligence and Computer Science from Edinburgh University and has an MSc. in Finance at London Business School.

Anil is a board observer with three of Google’s investments – FON (Spain) the largest WiFi community in the world, UbiquiSys (UK) the leading Femtocell developer and mTLD Top Level Domain (Eire) the official ICANN global registry for the “.mobi” top level domain. Anil is also a board member of the British Computer Society’s External Relations Board.

Patrick Raibaut, Partner, Debaeque Venture Capital

Prior to co-found Debaeque in 2001, Patrick founded a B2C start-up and worked more of 12 years in different companies from the pharmaceutical, consumer goods, and telecom sectors, mainly in management and business development functions. His main expertise lies in the strategy, marketing/branding and M&A area, having worked for suppliers of mobile operators, as well as global and equipment vendors and high-tech players. Patrick has worked across several continents, including the US, Asia, Europe, Africa. Patrick holds a degree in business administration and a MBA from ESADE. Currently Patrick is member of the Board of DEBAEQUE, Kimia, Lemonquest, Mystrands, NTR and Oasyssoft.


Open Business Models Panel

Mike Butcher, editor TechCrunch UK & Ireland

TechCrunch UK & Ireland is edited by Mike Butcher. TechCrunch UK & Ireland is a blog covering Web 2.0 and Mobile start-ups. TechCrunch UK is part of the TechCrunch Network, which includes country-specific blogs for France and Japan. Mike is a former editor of New Media Age magazine, and The Industry Standard Europe. He has written for UK national newspapers including the The Financial Times, The Guardian, The Times and magazines including The New Statesman. He has launched or relanched several media web sites and in 2004 he was voted ‘One of the 100 Innovators of the UK Internet Decade’ by GfK NOP, the fourth-largest custom research business in the world. He has appeared on BBC News, Sky News, Channel 4 and Bloomberg, commenting on technology and new media. His personal blogs are mbites and mediabites, while he Twitters here.

Chris Liu, Managing Director, Fjord

Chris brings more than decade of experience in designing interactive solutions. He began his career leading Sony’s mobile UI design team in the US and in Germany before leaving to help set up the Munich office for US based e-commerce consultancy Sapient. During his tenure at Sapient, Chris lead project teams delivering solutions for high profile clients such as Staples, Deutche Telekom, T- Online and Vodafone. Chris returned to Sony in 2003 as the Head of Human Interface Design group at its European design centre in London. His responsibility ranged from working with Sony Europe’s venturing unit providing future concept product and service proposals to delivering some of the most iconic Sony products in history: the BRAVIA television series as well as the NAV-U line of personal navigation products.

Leif Fågelstedt, COO, Blyk

Leif is the COO of Blyk. He has 12 years of experience in the IT, telecommunication and consultancy sectors on a marketing executive level from IBM and Nokia; supported by 15 years leadership experience from the advertising industry. During the years he has established new businesses, developed market entry strategies, launched new brands and grown products and services within start-up and established organizations. Leif is a telecommunication engineer and has attended the Graphic Institute & Institute for Higher Marketing Communications Education in Sweden. He is a distinguished and lively speaker and has presented marketing and management topics to various audiences throughout his career. Living in Stockholm, he is married and has two children. In his spare time he likes sailing, skiing, cooking and everything connected to challenges.

Ilja Laurs, Founder & CEO of GetJar

Ilja Laurs is Founder & CEO of GetJar, the world’s most popular mobile application distribution and developer community, with over 200,000 registered developer and beta-tester accounts. It has visitors to the site coming from 135 countries worldwide and crossed the 200 million download barrier in March this year. The company also closed a Series A investment from Silicon Valley and London-based Accel Partners. The company is based in both Lithuania and the UK. 1976 Lithuania born, when in secondary school at a time when the country was part of the Soviet Union, Laurs enrolled in an American student exchange programme, which found him a place in a school in Ohio State for a year. He came back to Lithuania to join Vilnius University. Interestingly, he says he decided to do Economics as ‘technology was not considered cool’ at the time, financing his education by teaching English to school students. In the last year of his Master’s degree, he set up Midas Baltics Ltd, a Lithuanian based mobile R&D subsidiary of Midas Interactive Ltd., a UK based games publisher. He headed the development of Midas’ line of mobile products on all mobile platforms — WAP, SMS, J2ME, Palm, Pocket PC, etc. From 2000 to 2005, Midas developed over 200 games. He continues to stay involved in the company.

Ray Anderson, CEO and founder, Bango

Ray is Chief Executive of Bango, a business he co-founded in 1999 after realizing that the convergence of the internet with the ubiquity of mobile phones could open up huge opportunities for content and service providers. In 2005, Ray led the successful floatation of the company, and continues to build and steer the Bango team forward in to one of the most exciting markets in history.

In 1988, Ray founded IXI, an early leader in the creation of the web. In 1993 The company merged with SCO and then floated on NASDAQ. He played a key role in transforming SCO from being a small “PC Unix” company to it becoming the industry standard Intel Unix provider.

Ray is an entrepreneur, innovator and investor with 20 years experience. In 2006 at the ME Awards he was given a special award for outstanding contribution to the mobile entertainment industry. Ray was a founding investor in Electronic Share Information (sold to E*Trade), Aspective and Trigenix (sold to Qualcomm). He holds a 1st Class Degree in Computer Science from Cambridge University.

Laurence Aderemi, Business Development Director (EMEA) AdMob

Laurence Aderemi is Business Development Director (EMEA) and responsible for expanding the company’s global publisher network. AdMob is the world’s largest mobile advertising marketplace with more than 4,500 publishers. Prior to his position at AdMob, Aderemi was at Yahoo! supporting the transformation of Yahoo! Publisher Network (post acquisition of Blue Lithium) to offer key European publishers both search and graphical display advertising. Previously, he was EU General Manager for domain/error monitisation and syndicated search at Yahoo! Search Marketing (Overture), where he was responsible for negotiating, establishing and implementing new partnerships.


The Operator Perspective Panel

Raimo van der Klein, Co-founder SPRXmobile

Raimo (1973) started his career in Retailing. Working in marketing and purchase positions for the largest non-food retailer(Vendex/KBB) in the Netherlands. More than 8 years ago he made his move to mobile. He started in product marketing at Nokia Networks. Later he moved into sales and marketing at Nokia Mobile Phones. During his Nokia time he developed a clear picture of the converging mobile industry , the market forces and how the mobile ecosystem is build up. In 2006/2007 Raimo worked at KPN as a Innovation Manager focusing on the consumer market with a focus on UGC, mobile social networks and presence messaging. Currently Raimo is partner in SPRXmobile. An agency focusing on strategy development, concept development and experiences(workshops, expeditions, events) for the mobile space. Clients include NOS, Vodafone and Rabobank. Next to this Raimo is founder of Mobile Monday Amsterdam and writes for one of the leading marketing blogs in the Netherlands.

Martin Duval, CEO bluenove / Director of the Orange Start-Up Program

Since 2001 at Orange, Martin has been developing and managing innovative projects and services most of them partnering with startups worldwide, ranging from mobile applications, LBS, contact-less, convergence, digital entertainment & media. In 2006, he built a ‘Corporate Open Innovation’ programme at Orange, the ‘Orange Start Up Programme’ focusing on innovative mobile/web 2.0 services. Martin holds a Master in Physics, a Master in Telecommunications and an MBA (Chicago). He started his career in the aerospace industry, followed by management roles in Change Management consulting and Venture Capital. He recently started his own consulting firm, bluenove, specialized in ‘Opening Innovation’ for major corporations. Bluenove still supports the ‘Orange Start Up Program’.

Unai Iturburu, Head of Vodafone Spain RnD

Born in Bilbao in the Basque country. Telecom Engineer and Executive MBA in the EOI (Escuela de Organización Industrial) and Manchester Business School. Unai started in Madrid in Telefonica RnD as researcher in the network area. He moved to Airtel back in Bilbao before it was taken over by Vodafone. Appointed to create a Research Centre around Mobile Software in Saragossa currently dedicated to different working streams around mobile internet, media and open source. He is a member of the executive committee of the JAVA Community Process representing Vodafone as primary rep from 2003 to 2006. Currently Unai is heading the RnD department in Vodafone Spain in Madrid adding to the responsibilities in Saragossa those related to network researching streams.

Carlos Domingo, General Director of Telefonica R+D labs

Carlos Domingo is the general director of Telefonica R+D labs in Barcelona where he manages a team of more than 200 professionals that do research and development for the Telefónica group on the areas of Multimedia, Internet and speech technologies. Carlos holds a master in computer science from the Tokyo Institute of Technology, a PhD in computer science from the Polytechnic University of Catalonia and postgraduate studies in business administration from Stanford University. Originally from Barcelona, Carlos has developed his career in Japan and the US, first as a researcher and engineering manager and then as the CEO of several software start-ups, LizardTech, Extensis and Celartem Tecnnologies, before returning to his hometown to join Telefónica.

Anastassia Lauterbach, Executive Vice President for Strategy, T-Mobile International

Anastassia Lauterbach was appointed Executive Vice President for Strategy at T-Mobile International in 2006 where she is responsible for driving group strategy and reports directly to the Management Board. Prior to joining T-Mobile, Anastassia held a senior role at Daimler Chrysler Financial Services, helping to harmonize credit and insurance operations, establish a business process management practice, and was involved in the divestiture of non-core businesses of former Debis. Preceding this point in her career, Anastassia held a consulting role at McKinsey & Company where she focused on issues of cost cutting, performance optimization, post-merger integration and strategy, and began her carrier in the Corporate Underwirting department of Munich Reinsurance Company, the world’s largest re-insurer, where she concentrated on the privatization of the Social Security Scheme and long-term casualty risks in international markets. Anastassia has a PhD in linguistics and psychology from the Univeristy of Bonn.

Gian Paolo Balboni, Head of Innovation Trends in Telecom Italia Lab

Gian Paolo Balboni was born in Vercelli (Italy) in 1957, and received its degree in Physics (summa cum laude) in 1981 from University of Torino. He has spent 25+ years working in Telecom Italia, with focus on R&D projects. His professional interests has addressed several technical areas: digital switching systems, multiprocessor architectures, parallel computing,VLSI for telecommunications, packet switching networks, ATM switching systems, broadband networks, multimedia tecnologies and services, digital media. From 2002 to 2006 he has been working as Senior Program Manager for Telecom Italia Lab, supervisioning research projects for Digital Media services, including DTT, IPTV and DVB-H. He is currently Head of Innovation Trends in Telecom Italia Lab; his responsibilities includes monitoring of Telco-Media convergency, both from technological and business evolution viewpoint.


Mobile Social Media Panel

Peggy Anne Salz, Chief Analyst and Founder of MSearchGroove

Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising and social media. Her drive to spark debate about issues impacting the industry at all levels, has won her international recognition as a brave new voice in the mobile content market. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies enabling media companies and mobile operators to monetize content and services. She has established a successful writing career based on vision, insight, versatility, and over 15 years of industry experience. Her work, including over 300 articles on mobile content, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, and New Media Age, among many more.

Alistair Hill, Analyst, M:Metrics

Alistair focuses on mobile content consumption trends for M: Metrics the mobile media research company. Alistair previously worked in Client services where he supported the analytical and research needs of mobile operators, handset manufactures, media companies and advertising agencies. He started his professional life by helping to set up two internet companies (which are still in existence) in the music and news sectors prior to working in business development at the Financial Times.

Charlie Schick, Editor-in-Chief for Nokia Conversations

Charlie will have a chat on stage with Peggy Anne Saltz and talk about Social Media as the fusion of mobile and internet, exploring the ties into the Mobile Semantic Web. How do we find, navigate, recombine, and contribute to all our media and data streams? What’s next after Lifestreams, and how do we deal with Info Noise on the internet and how does this affect our mobile internet usage?

Charlie’s career at Nokia also includes kick-starting, launching Nokia Lifeblog and the Series 60 Platform, and providing Internet strategy consulting throughout the company. Prior to joining Nokia, he was an editorial consultant for various online and print publications. In addition to having written numerous articles for online and print telecom publications, he has written various research papers in leading journals and co-authored a book on advanced phone systems. One of his dark secrets is that he spent 12 years in basic Molecular and Cellular Biology research, reaching the level of Research Fellow and Instructor at Children’s Hospital Boston, part of the Harvard Medical School. He has a graduate degree from the University of Massachusetts Amherst.

His public personal site is at

Tommy Ahlers, CEO ZYB

Tommy Ahlers founded ZYB in 2005 with two other entrepreneurs from Copenhagen – Morten Lund and Ole Kristensen – with the desire to bring mobile data to life through a free and easy to use global service. As CEO of ZYB, Tommy brings more than six years experience in strategy and management – partly from the mobile industry. He was previously with McKinsey & Co for more than four years, where he served as an engagement manager working with mobile operators to shape their strategies. In addition to ZYB, he also founded another start-up which provided a global SMS-service to mobile users. Tommy holds a master degree in law from the University of Copenhagen.

ZYB lets you store your mobile data and connect with your friends. ZYB safeguards users’ mobile data in case of phone loss, enables them to easily transfer their data from one mobile to another and gives them the tools to bring their mobile data to life in an online community. The service is globally accessible, free of charge, from any PC or Mac. ZYB doesn’t require cables and downloads and works with 450 different phones from any mobile operator or handset manufacturer. In June 2008, ZYB is launching the ZYB Phonebook, a next generation mobile phone address book that will enable people to see their friends’ live location on a map, check their availability and time zone, share calendars and photos, and see feeds of their social networking activity on Facebook, Twitter, etc. It is a first of its kind product and that will fundamentally change the experience of the mobile. ZYB is headquartered in Copenhagen, Denmark and has offices in Cambridge and London, UK. The company has recently become part of Vodafone, the world’s leading international mobile communications group with over 252 million proportionate customers worldwide.

Antonio Vince Staybl, CEO (Gofresh)

Antonio Vince Staybl, Austrian, born in Munich in 1969. Before founding Gofresh GmbH with two partners, he worked as Marketing Manager at iobox Deutschland – first mover in the mobile entertainment market, where he launched the first German mobile music co-ops of Backstreet Boys, Britney Spears and others. The Co-Founder and CEO of Gofresh was responsible for the launch of the world’s first mobile-only music album from Gofresh’s own mobile music label. With the launch of in 2006, Staybl again realized one of his Mobile Entertainment visions:, mobile web’s, user generated content strongest community with more than 1 million reg. users and monthly around 300 Million page views offers every mobile phone user in the off-deck world his own, free personal mobile homepage incl. all mobile 2.0, interactive UGC, private messaging, location based services and a personal mobile TV channel. Since 2008 is the US and Europes largest mobile social ad-network with more than 1B served mobile rich media ads in mobile internet. Antonio is determined to re-define the future of the “digital world”, interactive and MOBILE.

Alex Romero, Director Partnerships, Yahoo! Connected Life Europe

Alejandro has over 11 years of experience in the telecoms industry. Alejandro has recently joined Yahoo! Connected Life team headquartered in London from Vodafone where he occupied various roles in Vodafone Spain, most recently as Head of Mobile Internet. He has also worked for Vodafone Group in the UK and Germany as part of the Vodafone Global organisation where he played a major role in driving Vodafone’s global content roadmap and strategy across Europe and Asia. Prior to this, Alejandro worked as a senior consultant for Alcatel Telecom Software & Services in Spain & South America. Alejandro Romero has an MSc in Industrial Engineering from the University of Malaga, Spain and has an MBA, with an Economics major from Henley Management College (UK).

Doug Richards, Founder & CEO of Trutap

Doug is a successful entrepreneur with 20 years’ experience in the development and leadership of technology and software ventures, both in the US and in the UK. Between 1996 and 2000 he was President and CEO of Micrografx, a US publicly quoted software company which he sold to Corel Corp. in 2000. Prior to that he also founded and subsequently sold two other companies: Visual Software and ITAL Computers. Doug holds a BA in Psychology from University of California at Berkeley and a Juris Doctor at the school of Law, University of California at Los Angeles. In 2006 Doug was an Honorary Recipient of The Queen’s Award for Enterprise Promotion. In 2007, Doug became a fellow of the RSA.

Having appeared in the first and second series of Dragons’ Den, Doug is the founder and Chairman of Library House, Founder and Vice-Chairman of the Cambridge Angels, Chairman and CEO of Trutap

Jonathan Wareham, Associate Professor of Information Systems and Director of Research at ESADE Business School

Jonathan Wareham is an Associate Professor of Information Systems and Director of Research at ESADE Business School. His research focuses on the intersection of information technology, economics and strategy. His research has been published in numerous academic journals such as MIS Quarterly, Decision Support Systems, IEEE Transactions, IEEE Computer, Journal of Medical Internet Research, Communications of the ACM, Telecommunications Policy, Harvard Business School Publishing, and many others. He currently serves as Associate Editor for Information Systems Research & the Journal of the Association for Information Systems as well as Director of Research at ESADE.